Minimum standards: • Prioritizes people and the planet over short-term profit maximization. Purpose includes social and environmental goals. Communicates about benefit to people and planet. • Sustainability strategy that goes beyond a one-time project or event. • No synthetic colors, fragrances, harsh detergents or antimicrobials. • No ingredients with known health or environmental risks (e.g. parabens, phthalates, formaldehyde releasers, perfluorinated chemicals, heavy metals). See the Ingredient and Material Guide for more info: www.goodmarket.global/info/ingredient-material-guide • No crude oil byproducts (e.g. mineral oil, paraffin, silicone). • No hidden ingredients. All ingredients including fragrances and secondary ingredients disclosed. • No animal testing. • No promotional materials that target insecurities, promise weight loss without effort, make unsubstantiated medical claims, promote skin lightening, or exacerbate gender stereotypes, prejudice, or discrimination. Expected: • Reduces packaging material consumption and waste (e.g. durable, reusable, compostable, recyclable). See the Packaging Guide for more info: www.goodmarket.global/info/packaging-guide.”